Meet Jo
Founder. Profit Strategist. CEO mentor.
Since setting up my business consultancy and accounts practice in 2002, I have helped hundreds of entrepreneurs create and scale their businesses.
My passion is to support ambitious entrepreneurs to build businesses that are profitable, sustainable and designed to give them the life they love. My work is all about helping business owners step out of the day to day and step fully into their CEO role, leading with clarity, confidence, and profit.
As an accredited Profit First Professional and multiple business owner, I have taken all of my knowledge and expertise and created a range of courses, a membership and a bespoke mastermind and launched these into the online world in 2016 in the form of the Financial Growth Academy.
Since then I have worked with some of the fastest scaling and highest net worth online entrepreneurs in the UK which has allowed me to bring even more value to our programmes.
My mission is simple: to help thousands of entrepreneurs overcome their fear of finance, step into their CEO shoes and become the most profitable version of themselves.
Built with strategy and story
FGA isn’t just my voice.
Behind the scenes, Krista leads on marketing, messaging and growth strategy, making sure everything we create actually lands, converts and supports our community properly.
Together, we blend:
Deep financial strategy
CEO level decision making
Clear messaging and positioning
Systems that reduce stress instead of adding to it
And around us is a wider team supporting delivery, operations and community because building powerful businesses takes more than one brain.
This is a collective effort, designed to support you at every stage of your journey.
Why our approach is different
Why our approach is different
Outsourcing doesn’t replace understanding
You don’t need to do the work but you do need to understand it.
Leadership is a mindset, not a revenue level
You don’t “earn” the right to lead. You decide to.
Profit isn’t greedy, it’s responsible
Profit creates stability, choice, and the ability to lead well.
Systems create freedom
Structure reduces stress and gives you room to grow.
Calm CEOs build better businesses
Clarity beats chaos. Always.
Your numbers are your power
When you understand them, you lead with confidence, not fear.
That’s why everything we teach is built around our Proper Business philosophy, so your business can grow, endure and support you through real life.
We'd love to get to know you too!
Pop us a message on Instagram @financialgrowthacademyuk and say hi
Why FGA?
Financial Growth Academy was created for business owners who want more than just “getting by”.
More clarity. More confidence. More profit without sacrificing their life, values or sanity.
We exist to help entrepreneurs stop winging it, ditch the chaos and finally lead their business like a CEO, with intention, structure and profit at the centre.
Business should support your life, not consume it.
This isn't just about money
Yes, we talk about numbers. Yes, we care deeply about profit but what we really do is help you.
Feel confident making decisions
Stop second guessing your worth
Understand what’s actually going on in your business
Build a business that creates personal wealth, freedom, and impact
Unlock instant clarity on exactly how much revenue your business needs to generate to pay yourself properly, cover your expenses, save for taxes, and keep real profit in the bank.
FUN FACTS
FUN FACTS
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Who we're here for?
We work with values led entrepreneurs who care deeply about impact and income. People who want to feel confident with money, not afraid of it. Who are done with hustle for the sake of hustle and ready to build wealth in a way that feels aligned, sustainable, and genuinely supportive of the life they want to live.
Some are just getting started. Others are scaling fast. What unites them isn’t revenue, it’s readiness. Readiness to lead. Readiness to take ownership and readiness to step fully into CEO mode.
Our Misson
We exist to help ambitious entrepreneurs shift from overworked, underpaid business owners into confident, profitable CEOs.
We deliver no BS, tough love strategy, no fluff systems and actionable tools that simplify, systemise and scale businesses that support you in generating wealth, creating freedom and lighting you up from the inside out. Success isn’t about making it harder. It’s about running a PROPER business.
🌟 The PROPER Framework
Want to know the secret to running a business like a true CEO instead of feeling stuck in chaos?
The PROPER Framework gives you six essential keys to build a business that’s not just profitable, but built to last.
Purposeful - Lead with intention and impact.
Responsible - Make smart, CEO-level decisions.
Opportunity - Spot and seize strategic growth moments.
Passionate - Bring heart and dedication to everything you build.
Expansive - Scale strategically, without unnecessary pressure.
Resilient - Build a business designed to weather storms and thrive.
This is how we help you work smarter, lead stronger, and create a business you’re proud of every day.
