Path To Profit

Your complete guide to Profit First

IS THIS YOU RIGHT NOW?

You avoid your bank balance like the plague (even though you know you’re making serious money).

😅 You get the fear as the tax letter of doom lands on your doormat.

👀 You feel anxious, overwhelmed and exhausted by anything to do with money (even if you’re afraid to say it out loud).

💭 You fill post-its, notebooks and spreadsheets with payment deadlines, only to find that at least one has slipped through the cracks.

If so, you’re not alone. There is a better way.

What if things were like this instead?

You know exactly how to make that juicy profit without the pressure of having to make more sales.

You’ve got a better relationship with all aspects of your finances, business and personal and you know exactly 

how much money you can spend in your business and take home.

You know exactly what you should be putting aside into different pots so you never have that panicked feeling again.

If you’re finding yourself nodding along to all this, you’re not alone…

Imagine what it would feel like if you could manage your money in just MINUTES a week and have every deposit make MORE profit for you, enabling you MORE time for the fun stuff.

The truth is, no one likes spending their day with their head buried in a bunch of spreadsheets. No one enjoys checking their bank balance (unless you’re one of those 6-figure coaches, right?).

No one wants to be reminded they're over their head with tax, profit and expenses talk.

 

You love what you do! You simply want to be earning more so you can have that freedom you started your business for, but the mere thought of being reminded of how little profit you’re actually making means you keep on pushing it down your to-do list...ie into the “never to be done” pile.

Which is why I’m soooo excited to introduce:

Path To Profit

Your guide to Profit First

Path To Profit is NOT just another get it and forget course! 

It is NOT a bunch of hard to use spreadsheets full of overwhelming information that makes your eyes water and has zero impact on your bottom line.

It is NOT a 317 page ebook full of finance jargon and “say whaaaat?” advice that you’re never going to follow.

It is NOT a pack of bullsh*t based on no (or very little) experience.

My unique 3 step approach

What is profit?

It’s a simple-to-follow results-driven programme (created by an accountant and built for entrepreneurs that have better things to do with their time than slave over a spreadsheet) whiBefore we can start increasing your profits we first have to get crystal clear on what exactly what profit is and why it's so important for your business.

 

We are constantly bombarded with messages of "overnight" 6 and 7 figure businesses which leaves you feeling like what you're doing isn't good enough even though your busting your ass! It's time to drop a truth bomb on all this. 9 times out of 10, these business owners are referring to their revenue and not actual profits! Profit is what really matters!

 

Remember, profit is for sanity, turnover for vanity. It shows you how to SAVE and GROW your money by implementing the Profit First method so you can step into a lean profit-generating business machine.

The Principles of Profit First

Now you understand why it’s so important to make a profit. I want to introduce you to a game-changer when it comes to implementing a system for making a profit.

 And that game-changer is the Profit First method, created by Mike Michalowicz.

 

Profit First is unlike the traditional method of business that we all know.  It is a behavioural-based system that allows entrepreneurs to become profitable based on natural existing behaviours. It can very easily turn your business from a cash-guzzling monster into a money-making machine.

Implement & review

You may have heard of the book “Profit First” by Mike Michalowicz, but like many entrepreneurs...you have zero clue how to implement it. 

Simply put, traditionally we are taught to take our income, minus our expenses, and what is left is our profit. Mike and his “Profit First” philosophy totally turns that on its head by..as you’ve probably guessed...putting profit first, so you quit the cycle of selling more to profit less. 

 

As one of the few UK qualified Profit First Certified Professionals, I know this philosophy inside and out AND I’ve put my jargon-free-so-simple-my-gran-could-do-it formula on top, enabling you to get profitable QUICK.

Instant access for £27

STUDENT LOVE NOTES

I only wish I had known about all of this 30 years ago - it would have saved me so much time & financial worry!

Alison Laws,- Jesmond beauty clinic

I have had such great benefits from setting up these systems, I feel so in control, and I feel so smug as my VAT payment for the next quarter and my tax for January and July are all proudly sitting in my account.  

The course has transformed the way I do my finance and in turn how I feel about my business, and the part I always dreaded and ignored has become my pride.

Mette Baillie - Freja Design & Dressmaking

Jo's knowledge and understanding are second to none and the tools she teaches are clear and super easy to use. 

 

I now feel able to manage my business finances with confidence and ease

Sarah Howling - The Learning Design Co

Imagine having an automated system that guaranteed that your business was as profitable as possible.

 

Let me tell you how it would feel…

 

⚡️​ You’d finally feel in control of your business future (hello, more money in your back pocket).

 

⚡️ You’d feel safe and secure knowing exactly how much to put away each month, meaning you can sleep like a baby when your annual tax letter comes.

 

⚡️You’d go from fearing your finances and leaving everything to the last minute to actually looking forward to checking your bank account and feeling motivated about your growth.

 

⚡️ You’ll feel smug knowing that each penny you earn is working as hard as possible for you (cheers to never feeling like you’re wasting money again.

 

⚡️ You’ll feel relieved that your finances are all taken care of, and even with a bad month, you’re still in total control. 

 

⚡️ You’ll feel confident knowing you CAN invest in that next course/mentor/marketing tool and your business has the expense covered.

 

And this is not only 100% possible, but it’s all laid out for you in a simple 3-step process within Path to Profit . You'll learn how to harness the power of “Profit First”, the groundbreaking book and philosophy by Mike Michalowicz.

 

Yes, Jo! I want to get on the Path to Profit now!!

If we haven't met yet

Hi, I'm Jo.....

Since setting up my business consultancy and accounts practice in 2002, I have helped hundreds of entrepreneurs create and scale their businesses.

My passion is to support ambitious entrepreneurs in building businesses that are PROFITABLE while living a life they love.

As an accredited Profit First Professional and multiple business owner, I have taken all of my knowledge and expertise to create a range of courses, a membership, and a bespoke mastermind, which I launched into the online world in 2016 as the Financial Growth Academy.

Since then, I have worked with some of the fastest-scaling and highest net worth online entrepreneurs in the UK, allowing me to bring even more value to my programs.

My mission is simple: I want to help thousands of entrepreneurs overcome their fear of finance and become the most profitable version they can be.

© Copyright 2025 Financial Growth Academy| PRIVACY POLICY | TERMS & CONDITIONS