The Proper Business

Strategy Hub

Run your business properly.

Most business owners are stuck reacting to their business instead of leading it.

The Proper Business Strategy Hub is your space to step out of the day to day and run your business properly. It gives you a place to think clearly, plan with intention and make decisions that actually move your business forward.

Where you are now

The challenge is finding the space to think clearly.

What’s missing is the space to think clearly.

Days fill up quickly. Client work, messages and decisions take over, and the time to step back and look at the business properly often gets pushed aside.

You sit down to plan, yet your head is already full. There are things you want to move forward, decisions you know you need to make, and ideas that never quite get the attention they deserve.

Some weeks feel productive. Others feel reactive.

Even when things are going well, there is often a sense that the business could be working better than it is.

What most business owners are really looking for is clarity

Clarity around where the business is going and what actually matters right now. A way to sit down and think without everything else pulling for your attention.

There is a sense of calm that comes from knowing what you are focusing on and why. Decisions feel easier when you are not trying to work everything out in the moment.

The business starts to feel more structured. Less reactive. More thought through.

You are no longer jumping from one thing to the next or second-guessing every move. There is a clear direction, and a way of coming back to it when things feel busy or unclear. It feels steadier to lead. Over time, the results begin to reflect that. The business runs more smoothly, decisions have more impact and growth feels far more sustainable.

INTRODUCING

The Proper Business Strategy Hub

A simple tool and accountability system to help you step out of the day to day and run your business properly.

The Proper Business Strategy Hub is designed to be something you actually use, not something you open once and forget about. It becomes a living part of your business. A place you keep open on your desktop or your phone, where your plans, decisions and priorities all sit in one place.

It gives you a clear way to check in regularly, stay focused on what matters and keep your business moving forward without everything feeling scattered.

Annual access for £97 or £15 per month

Start running your business the "PROPER" way.

  • A simple tool to plan, review and run your business properly

  • One place for your priorities, decisions and next steps

  • A way to capture what’s working and what needs attention

  • Monthly accountability sessions where we work through it together

  • Longer quarterly reviews to step back and reset your direction

Built around the six core areas of your business.

This isn’t something that has been created for the sake of it. It’s been designed, tested and used in real businesses, so you’re not guessing what to focus on or where to put your attention.

It works as a living plan. Something you keep open on your desktop or your phone, where your business sits in one place and continues to evolve as you do.

You come back to it regularly. Some days are quick check-ins, keeping everything connected. Each week gives you space to reflect and stay on track. Then, once a month, we work through it together so you can step back properly and make sure everything still aligns.

Over time, it gives you a clearer picture of your business and how it is moving forward.

At the centre of it all are the six pillars.

The 6 pillars of a Proper Business

Vision & CEO Direction

Define where you’re going, who you’re becoming, and what success truly looks like for you. This is your North Star , the foundation of every decision you make as CEO.

Marketing, Sales & Visibility

Get clear on how you’re being seen, how you’re selling, and how clients find you.

Visibility isn’t about shouting louder, it’s about speaking with clarity and confidence.

Financial Mastery

This pillar is about profit, safety, and financial leadership. Clarify your revenue goals, income targets, profit priorities, and what financial freedom really means to you. Money isn’t just maths, it’s confidence and direction.

Operations & Systems

Build a business that supports you instead of relying completely on you. Create ease, consistency, and boundaries through systems and structure. A true CEO builds a business that protects their time, energy, and life.

Products, Services & Growth

Grow your business intentionally, not accidentally. Refine your offers, pricing, capacity, boundaries, and the work you actually want to be doing. Growth should feel expansive, not exhausting.

You, Energy & CEO Wellbeing

Your business cannot outgrow your energy, mindset, or capacity. This pillar centres your health, beliefs, self trust, and CEO routines because you are not the afterthought. You are the foundation.

This becomes your place to come back to.

Whenever business feels noisy, overwhelming or unclear, you open the Hub and reconnect with what matters.

It brings you back to clarity, structure and better decision making so you can lead your business properly.

Access the Hub in a way that works for you

Monthly

£15

  • Full access to The Proper Business Strategy Hub

  • Monthly accountability sessions

  • Quarterly deeper planning sessions

  • No contracts - cancel anytime

ANNUAL

£97

  • Full access to The Proper Business Strategy Hub

  • Monthly accountability sessions

  • Quarterly deeper planning sessions

  • Save £83 with the annual payment

What others are saying

24 + years of entrepreneurial experience

My name is Jo, and since setting up my business consultancy and accounts practice in 2002, I have helped hundreds of entrepreneurs create and scale their businesses.

My passion is to support ambitious entrepreneurs in building businesses that are PROFITABLE while living a life they love.

As an accredited Profit First Professional and multiple business owner, I have taken all of my knowledge and expertise and created a range of courses, a membership, and a bespoke mastermind. I launched these into the online world in 2016 in the form of the Financial Growth Academy.

Since then, I have worked with some of the fastest scaling and highest net worth online entrepreneurs in the UK, which has allowed me to bring even more value to my programmes.

My mission is simple: I want to help thousands of entrepreneurs overcome their fear of finance and become the most profitable version they can be.

Business should be fun and it should allow you to create the life you have always dreamed of.

© Copyright 2026 Financial Growth Academy | terms & conditions | privacy policy