More than 15 live sessions across five days, with straight answers about how a business actually works. Starting with the one thing nobody's told you - which era your business is in, what it's brilliant at and what it's quietly costing you.
Live every single day - expert sessions, Q&As and drop ins
Take the quiz, find your era and stop taking advice built for someone else
Six pillars of a Proper Business, properly explained
Are you ready for it?
Free · Live all week · Every session recorded
What this is
This is not a challenge. Nobody's asking you to post daily for five days or hit a target by Friday.
It's five days of straight answers about how a business actually works, the numbers, the offers, the systems, the people and you.
More than fifteen live sessions, with incredible industry experts including Lindsay McGlone, Teresa Heath-Wareing and Arif Iskgun. Expert sessions every day, plus Q&As and drop ins where you can bring your own business and ask the awkward question.
We call it building a Proper Business. Not a bigger one, not a busier one. One where you know what's happening, you can see what's coming, and the decisions are yours to make.
Come to everything or pick the parts you need. Both are fine.
So which era are you in?
Every business owner is operating in one, whether they've named it or not. There's no good one and no bad one. Each has a strength that's the reason your business still exists and a blind spot with a price on it.
Knowing yours changes what you do next. Not knowing it is why the last three courses didn't stick.
When you sign up, we'll send you the quiz. Two minutes, four possible results.
Then join us on opening night, Monday 31 August, 7pm where Jo reveals the four eras, you find out which one you're in and we walk you through everything happening across the week.
THE SET TIMES
Opening night - Monday 31 August, 7pm
Find your era. Jo reveals all four, you discover yours and we take a look at what it means to run a PROPER business.
Tuesday to Friday
More than 15 live sessions with incredible industry experts. Sessions every day, plus Q&As and drop ins where you can bring your own business and ask the awkward question.
Across the week we'll cover all six pillars of a Proper Business: you, your finances, sales and marketing, your products and services, people and your operations. Not one a day in a neat little box, because that's not how a business works. They're woven through everything, the way they are in real life.
Come to everything or pick the parts you need.
A peak at Your 2026 line up
I've been running businesses since 2002, and I know exactly what it feels like to work hard in a business without feeling fully in control of it.
I've spent over two decades inside other people's numbers, first through my accountancy practice, now as a fractional CFO for some of the fastest-growing businesses in the UK. What I've seen, over and over, is that the businesses that last aren't the ones working hardest. They're the ones built properly.
That's what this week is about. Not working harder. Building something that holds.
Want to keep it all?
Five days, more than fifteen sessions, in the middle of a working week. Even people who clear their diary don't catch everything - clients overrun, school runs happen.
VIP means it doesn't matter.
Lifetime access to every session - watch what you want, when you want, for good
A hot seat with Jo - bring your business, get straight answers
Upgrade to an ALL ACCESS VIP PASS for just £27
QUESTIONS
Yes. Every live session, all five days, no card needed. There's an optional VIP upgrade if you want to keep the recordings, but you don't need it to attend.
Come to what you can. It's a working week and we know it. Everything's recorded, and VIP gets you lifetime access to all of it.
Opening night is at 7pm precisely because it's a bank holiday. Have your day out, then join us in the evening to find your era and see what's coming. It's recorded either way, but this is the one worth being live for.
As much or as little as you want. Some people clear the week. Most pick the sessions that match what they're wrestling with. Both work.
No. You'll get five days of actual teaching from people who know their stuff. We promise there is no “ big pitch” from us at the end.
Yes. A Proper Business isn't a revenue level, it's a way of running things. Starting properly is easier than fixing it later.
Also yes. Chaos isn't a beginner problem, plenty of people are years in, making good money, and still guessing. This is about how the whole thing fits together, which nobody teaches at any stage.
It tells you which of the four eras you're in. You'll get the link when you sign up, it takes two minutes and all is revealed on opening night. Knowing your era tells you which parts of the week matter most for you.
On Zoom, with a private group running alongside it for the week. You'll get everything you need when you sign up.
Find your era. Build your Proper Business.
Five days. More than fifteen live sessions. One week that makes the whole thing make sense. Enter your details below to get your FREE ticket.
It starts Monday 31 August at 7pm.
UPGRADE TO AN ALL ACCESS VIP PASS FOR ONLY £27
Every session is recorded - VIP keeps them PLUS access to an extra VIP hot seat call with Jo on Friday 4th Sept at 3pm.
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